PostEaseCome to the conversation with real numbers
A brand evaluating a partnership cares about specific numbers (engagement rate, audience demographics, past sponsored-content results) more than follower count alone. Arriving prepared with these, rather than assuming a large following speaks for itself, puts a creator in a stronger position from the start.
Get the full scope in writing before agreeing to a number
A partnership's real scope (number of posts, platforms, usage rights, exclusivity, revision rounds) determines what a fair rate is. Negotiating a price before that scope is clear tends to leave a creator underpaid once the full ask becomes apparent later.
Usage rights and exclusivity are worth pricing separately
A brand wanting to reuse content in its own ads, or wanting a creator to avoid competitors for a period, is asking for something beyond the post itself. Both are common, reasonable requests, but each is worth its own line in the price rather than being folded into a flat per-post rate.
A fair rate reflects real value, not just follower count
Two accounts with similar follower counts can have very different value to a brand, depending on engagement, audience fit, and past results. Pricing on follower count alone undersells a creator with a smaller, more engaged, more relevant audience.