PostEaseContent around a launch needs its own timeline
A single announcement on launch day reaches only the people already watching that exact day. Planning a build-up period beforehand, the launch moment itself, and a follow-up window afterward reaches a meaningfully larger share of an audience than concentrating everything into one post.
The build-up should build anticipation, not count down
A generic countdown with no real information generates less interest than build-up content that reveals something: a behind-the-scenes look, a reason the launch matters, a specific detail worth knowing ahead of time.
Do not let content go quiet immediately after launch
Momentum right after a launch is a limited-time asset. Follow-up content that addresses early reactions, shows real use, or answers common questions extends a launch's impact well past the announcement itself, instead of letting attention drop off.