PostEaseWhat matters for a small business specifically
A small business generally has fewer people managing more channels than a large brand does, which changes what matters in a scheduler. The features worth prioritizing: how many channels the plan includes without an upcharge, whether the inbox threads comments and DMs in one place instead of requiring a separate check per platform, and whether pricing scales the way you grow. Growth here means one more channel at a time, not one more seat.
Per-channel pricing adds up faster than it looks
Most schedulers price by how many social accounts you connect, so the bill grows every time you add a channel. That is exactly the moment a small, growing business is trying to expand its reach. Before committing to a plan, check what the price becomes at the number of channels you expect to have in a year, not the number you have today.
Compare specific tools directly
Every major scheduler publishes a channel cap or a per-channel price on its own pricing page. The honest way to compare is to check that figure against your own channel count, rather than trusting a generic "best tool" ranking.