PostEaseSpeed of use matters more than depth of features
A tool with an extensive feature set built for larger teams can slow a solo creator down more than it helps. The time saved scheduling posts gets eaten up navigating features built for a workflow with more people in it. A fast posting flow matters more than breadth here.
Per-channel pricing adds up fast for a single person managing several platforms
A solo creator is often running more channels than a small team would expect one person to manage, which makes per-channel pricing structures worth watching closely. The same tool can look cheap with one channel connected and expensive once several are.
Batching and repurposing tools save more time than any single feature
Since a solo creator is usually both the strategist and the one doing the work, tools that support batching a week or month of content in one sitting, and repurposing one piece of content across formats, tend to save more real time than any individual scheduling feature on its own.