PostEaseStart with one generalist, not a full team
A single person capable of handling strategy, content creation, and basic reporting is usually a more realistic starting point than hiring several specialists before there is enough volume of work to justify the coordination overhead between them.
Add specialists as specific bottlenecks appear
The clearest signal it is time to add a role is a specific, recurring bottleneck: video production consistently lagging behind everything else, or reporting eating too much of one person's time. Hiring ahead of a demonstrated need rarely works out.
Decide early who owns final approval
As a team grows past one person, a clear approval process matters more than it might seem early on: who signs off before something publishes. Establishing it before it is needed avoids the ambiguity that produces the kind of mistake that damages trust fastest.