PostEaseSeparate, not just organized
A shared calendar with color-coded labels per brand looks organized, but a labeling system depends on someone reading the label correctly every single time. A workspace structure where each brand's channels, calendar, and inbox are separate accounts removes the possibility of a mix-up, rather than relying on a color to prevent one.
One login, several fully separate slates
The workflow that scales is one person or team signed into a single account, switching between several separate workspaces rather than working from one combined view of everything. Each workspace has its own connected channels, calendar, and posting history. Switching context becomes a deliberate action, not something that happens accidentally mid-scroll.
Billing scoped per brand avoids a real confusion
When billing lives on each workspace rather than the person managing them, adding or dropping a brand does not affect anyone else's plan or bill. Each one is its own trial, its own subscription, its own invoice. That separation matters more than it sounds like it should the first time a client relationship ends and the rest need to keep running untouched.