PostEaseSet up the business basics first
A professional account with a clear bio stating what the business does, a working contact option, and a link-in-bio page pointing to more than a homepage are worth setting up before worrying about a posting schedule. They are what turns a visit into an action once someone shows up.
Decide on a realistic format mix before starting
Feed posts, Reels, and Stories each serve a different purpose: Reels for reach, feed posts for a curated look at the business, Stories for casual, lower-effort updates. Deciding roughly how the business will use each one before posting anything keeps the account from drifting toward whichever format takes the least work that week.
A short starting checklist
Before posting regularly, get these in place:
- A bio that states plainly what the business does and for whom
- A link-in-bio page, not just a single link to the homepage
- A rough weekly rhythm you can sustain, not an ambitious one you abandon after a month