PostEaseSet up a business account, not a personal one
A business account has access to analytics and other tools a personal account does not have, and it is a straightforward, free conversion if the account already exists as personal. Worth doing before publishing anything meant to represent the business.
Build boards around specific topics, not broad categories
Since Pinterest weighs how closely a Pin's topic matches the board it lives on, a small number of specific, well-named boards helps every Pin on them more than one broad, catch-all board would. Think in terms of the searches a customer might type, not general categories.
A short starting checklist
Before publishing regularly, get these in place:
- A business account, with a claimed website if applicable
- A small number of specific, clearly named boards, not one broad catch-all board
- A rough weekly rhythm for adding new Pins, sustainable over months rather than an intense short burst