PostEaseThe writing process is more interesting to readers than it feels to the writer
A real look at drafting, editing, or research feels mundane from inside the process. From outside, it is often exactly the kind of behind-the-scenes content that builds a reader's connection to a book before it is even finished. It does not need to be polished to work.
A specific, personal voice outperforms generic book promotion
A specific opinion, a real story about writing the book, or a genuine reaction to a review connects with readers more than a generic promotional post repeating the back-cover description. Readers are often as interested in the author as the book itself.
Book communities on specific platforms are worth engaging directly
Active reader communities exist on several platforms, organized around books and reading. Engaging within those communities, rather than only posting about a release, tends to reach readers more effectively than promotional content alone.
A realistic starting mix
A workable rotation for most authors:
- A behind-the-scenes look at the writing or editing process
- A genuine opinion or personal story connected to the book's subject
- A real reaction to a reader response or review
- A practical update: release news, an event, a signing