PostEaseA client's home needs its own explicit publishing agreement
A finished project reveals specific details about someone's home: layout, security-relevant details like window placement, sometimes visible personal items. That is a different kind of privacy exposure than most other portfolio-based categories involve. Set a clear agreement about what can be shown, when, and whether the address or neighborhood can be identified at the start of a project. Do not assume it from a general service contract.
Vendor and trade relationships may need the same disclosure as any sponsored content
Interior designers often work with trade discounts or vendor relationships on furniture and materials. If a product is featured because of that relationship rather than as an independent recommendation, the same disclosure rules that apply to any other sponsored or incentivized recommendation apply here too, not only to an obvious paid partnership.
Explain the "why," not just the finished result
A beautiful finished room demonstrates taste, but a prospective client is trying to evaluate whether this designer would understand their own space and needs. Walking through the reasoning behind a specific choice (a layout decision, a color choice, a furniture pick) demonstrates that far more directly than the photo alone.
Before-and-after remains one of the strongest formats
A genuine before-and-after demonstrates transformation more convincingly than any description could, and it is a naturally shareable format that tends to perform well beyond an account's existing following.