PostEase"Guaranteed" score-increase claims carry real advertising risk
Test prep has faced real scrutiny over guaranteed-outcome claims ("guaranteed 200-point increase"). General truth-in-advertising rules apply to a quantified promise the same way they would in any other category, and a claim that can't be backed up for every student is a real risk, not just an aggressive marketing choice. A specific past result, presented honestly as one student's outcome rather than a guarantee, is both safer and more credible.
Demonstrate teaching ability directly, do not just claim it
A short, useful explanation of a specific concept or a real study technique demonstrates teaching ability far more convincingly than a claim about results or years of experience. A parent or student evaluating a tutor can judge the quality of the teaching directly from this kind of content.
Seasonal timing matters more here than most categories
Demand for tutoring and test prep is tied closely to a school calendar or an exam schedule. Planning content around those timing windows, well before the relevant deadline rather than after, matters more here than in most other categories.
Real student results, told with specifics, build strong trust
A specific student result, such as a score improvement or a testimonial with real detail, builds far more trust than a vague claim about success rates. It gives a prospective client something concrete to evaluate.