PostEaseViews describe exposure, not engagement
A view is counted whenever a post appears on someone's screen, which says nothing about whether it held their attention. Treat it as context for the numbers underneath, not a result worth optimizing on its own.
Reply depth is the strongest available signal
Since back-and-forth conversation carries real weight in how the ranked feed distributes a post, a thread with real replies underneath beats a higher-like, low-reply post, even when the raw numbers look less impressive.
Track your own trend, not a single post
A single post is noisy. One post catching an unusual audience does not mean an account's overall approach changed. Watching reply activity across a few weeks of posts gives a more reliable read on whether the current voice and topics are working.