Adding alt text to the images you schedule

One field in the composer, sent to X, LinkedIn, Pinterest, and Bluesky with the image. What it is for, what the 500-character cap comes from, and why video is left out.

Published Sep 4, 2026

1. What alt text is for

A short description of what the image shows, read aloud by screen readers and shown when an image fails to load. Describe what matters in the picture, not that it is a picture.

2. Where the field is

Attach an image in the composer and an Alt text field appears under it. One description per post; it goes with the image to every channel you select that accepts it.

3. Which platforms receive it

X, LinkedIn, Pinterest, and Bluesky, each through its own API field. YouTube and WordPress do not take alt text through the APIs this product uses, so the field has no effect there.

4. Why the limit is 500 characters

Pinterest caps alt text at 500 characters, the tightest of the four. One rule everywhere means a description you write once fits everywhere it is sent.

5. Video is left out

None of these APIs accepts alt text on a video upload, so the description is not sent with one. Put the essential context in the caption instead.

Describe it once. Every channel gets it.

Every channel you have, included. Adding another does not change the price.