What happens when a post fails to publish

It retries automatically, up to five times, before it is ever marked failed for good. Even then, it sorts above everything else in its day so you see it.

Published Aug 30, 2026

1. It retries, up to 5 times

A platform rejecting a publish attempt isn't the end of it. The post is swept back to try again, up to five attempts total, before it's counted as failed for good.

2. Past that, it sorts above everything else that day

Once retries are exhausted, the post is marked failed and sorts above every other post in its day on the calendar, regardless of what time it was scheduled for.

Wednesday
The 08:15 failure sits above the 09:00 success. Time does not decide the order.

A failure that stays hidden is worse than one you can act on.

Every channel you have, included. Adding another does not change the price.