Bluesky for small business: a getting-started checklist

Find the custom feeds relevant to your industry first

A meaningful share of Bluesky discovery happens through topic-specific custom feeds rather than one central algorithm. Before posting regularly, spend real time finding which feeds already exist for your industry or niche. That is where an interested audience is already gathered.

Set a genuine profile and start replying

A complete profile with a clear, specific description of what the business does is worth setting up before posting. From there, genuinely replying to other accounts already active in the relevant custom feeds tends to build real visibility faster than only posting into an account with no existing audience.

A short starting checklist

Before posting regularly, get these in place:

• A complete profile with a specific, clear description
• A short list of the custom feeds relevant to your industry, found and reviewed ahead of time
• A realistic posting rhythm: several posts across a day tends to work better than one dense post and silence