How to build a Bluesky content calendar

Plan topics with a specific custom feed in mind

Since a meaningful share of discovery happens through topic-specific custom feeds, plan each week's topics with a relevant feed in mind rather than a general subject area. It keeps the content on-topic for the audience most likely to find it.

Reserve real time for replies

A calendar focused only on original posts misses a low-cost way to build visibility: replying to other accounts in your field. Planning dedicated time for it produces more of it than squeezing it in between original posts.

A realistic weekly structure

A workable starting shape for most accounts:

• A short list of topics or opinions worth posting about that week
• A few slots reserved for genuinely replying to other accounts
• One recurring pillar for a predictable, recognizable shape to the week