Give the page a clear hierarchy, not a flat list
A page listing ten links with equal visual weight leaves a visitor to guess what matters most. Put the single most important action first and most prominent, with everything else below it: a signup, a shop, a latest release. That converts meaningfully better than a flat, undifferentiated list.
Fewer, clearer links outperform an exhaustive list
A page trying to link to everything a creator or business has ever published tends to overwhelm a visitor into choosing nothing. A shorter list of genuinely current, relevant links, updated as priorities change, tends to convert better than a comprehensive archive of every link ever added.
Update it as often as the actual priority changes
A link-in-bio page pointing to a launch or offer that ended weeks ago drags on conversion for every new visitor who arrives after it went stale. Treat it as a living page that gets updated with each new priority, not a one-time setup task.