PostEaseWrite like you are saying it, not announcing it
A post that reads like an in-the-moment thought, plain and direct and a little unfinished, outperforms one that reads like a polished announcement. The format rewards a real voice over careful, safe phrasing.
Give people a real reason to reply, not just react
Since reply depth is weighted more heavily than likes, a post that ends with a specific question, or with a claim someone might want to push back on, travels further than one that states something and stops.
Do not over-explain
Given the format's real character limit, a post that tries to cover every angle of a thought at once usually ends up vaguer than one that commits to a single, specific point. If a thought genuinely needs more room, a short chain of posts works better than compressing everything into one.