PostEaseDemonstrate expertise, do not just claim it
A post that walks through how you think through a real problem demonstrates expertise far more convincingly than a bio or a claim that you are an expert. Someone evaluating a coach or consultant is trying to assess judgment. Showing that judgment in action is more persuasive than describing it.
Specific frameworks outperform generic motivational content
This category is saturated with generic motivational content, which makes a specific, useful framework or process stand out far more. It gives a prospective client something concrete to evaluate, rather than another inspirational quote indistinguishable from a hundred others.
Real client results, told with real specifics, build the most trust
A specific client outcome, described with real detail about the actual situation and what changed, builds far more credibility than a vague testimonial or a general claim about results. Specificity is what separates a believable result from marketing copy.
A realistic starting mix
A workable rotation for most coaches and consultants:
- A specific framework or process, walked through in real detail
- A real client result, described with genuine specifics
- A genuine opinion on a common misconception in your field
- A behind-the-scenes look at how you approach a real problem