PostEaseReels are weighted heavily in the current feed
Video, and Reels specifically, is one of the strongest drivers of distribution in the current Facebook feed. A Page that has not incorporated Reels into its regular mix is likely leaving real, available reach unused, regardless of how well its other content performs.
Retention through a meaningful portion of the video matters most
How much of a Reel someone watches carries real weight, not just whether they clicked or scrolled past. A shorter, tightly edited clip that gets watched through performs better than a longer one that loses most viewers partway through.
A Reel does not need to be elaborate to work
A short, phone-shot clip can perform well without a full production: a behind-the-scenes moment, a quick tip, a real customer interaction. The format rewards content that holds attention, not content that looks expensive to make.