PostEaseComplete the Page before posting regularly
A Page with an incomplete profile (no hours, no clear description, no contact option) undercuts every post pointing back to it. Filling these in is a one-time task worth doing before you invest time in a content calendar.
Plan for video from the start
Since video, and Reels specifically, carries real weight in the current feed, a Page that plans to post only static photos and text from day one is starting at a disadvantage. It does not need to be elaborate. A short phone-shot clip is a reasonable starting point.
A short starting checklist
Before posting regularly, get these in place:
- A complete Page profile: hours, description, and a working contact option
- A rough plan for including at least some video or Reels in the mix, not photos only
- A realistic weekly posting rhythm you can sustain