PostEaseThe short answer
There is no single best time to post on Pinterest, and the hour matters less there than on any other platform. Pinterest’s own business guide says it shows content by engagement signals and topics rather than in date order, and calls saves the strongest measure of engagement. A Pin can keep being found and saved for months, so publishing well ahead of a season matters far more than the hour of the day.
What matters is a steady supply of fresh Pins on clear topics. Buffer’s 2026 frequency guide cites Pinterest’s advice of pinning 15 to 20 times a day, or at least once a week, and warns that more than 50 a day can hurt. Pick a rate you can keep, schedule Pins across the week, and judge results over months, not hours.
What decides when a Pin is seen
Compared with feed platforms:
| Factor | On Pinterest | What to do |
|---|---|---|
| Posting time | Matters little; Pins are not shown in date order | Schedule across the week, at times you can keep |
| Topic | Pins are placed by what they are about | Name the subject plainly in the title and description |
| Saves | The strongest engagement signal, per Pinterest | Make Pins worth keeping: how-tos, lists, plans |
| Freshness | New Pins keep an account visible | Add fresh Pins every week |
| Season | People pin ahead of occasions | Publish seasonal Pins a month or two early |
How far ahead to pin for seasons
People use Pinterest to plan, so seasonal Pins should go up well before the date:
| Occasion | Start pinning |
|---|---|
| Valentine’s Day | Early January |
| Spring and Easter | Early February |
| Summer and travel | April |
| Back to school | June |
| Halloween | August |
| Holidays and gifts | September to October |
| New year plans | November |
Video or image Pins
Video Pins earn more among the people who see them: in Buffer’s 2026 engagement report, the median Pinterest video earned 5.75% of reach, against 3.15% for image Pins. Images are quicker to make, so most accounts mix both.
Why published “best times” disagree
Lists of the best hour to pin, usually from scheduling tools’ own data, rarely agree with each other, because each reflects a different set of accounts and audiences. That disagreement is itself a clue: on a platform that does not show Pins in date order, the hour is a small factor. Your audience’s habits, visible in your own analytics, are the only timing data worth acting on.
Test against your own Pins
Pinterest Analytics shows how each Pin does over time. Compare Pins on similar topics published at different times over a couple of months; on most accounts, topic and saves will explain far more of the difference than the hour.
Questions
What is the best time to post on Pinterest?
There is no single best time. Pinterest shows Pins by engagement and topic, not date, so publishing ahead of a season matters more than the hour.
How often should I pin?
Buffer’s 2026 guide cites Pinterest’s advice of 15 to 20 times a day, or at least once a week, and warns against more than 50 a day. Keep a rate you can sustain.
How far ahead should I post seasonal Pins?
A month or two before the occasion, since people plan on Pinterest well ahead.
Sources
- Pinterest, A beginner’s guide to Pinterest content, October 2022.
- Buffer, How often to post on social media in 2026: a data-backed guide, January 2026.
- Buffer, The state of social media engagement in 2026, March 2026.