PostEaseThe short answer
Post on a weekday between late morning and late afternoon in your audience’s local time, and avoid the weekend. Every large study agrees that Saturday and Sunday are LinkedIn’s weakest days. Sprout Social finds Tuesday to Thursday from about 11 a.m. to 5 p.m. strongest. Buffer’s top slots are Wednesday at 4 p.m. and Friday at 3 and 4 p.m.
The studies disagree on which weekday is best, so your own audience settles it. Buffer ranks Monday and Tuesday its weakest weekdays, while Sprout Social puts Tuesday among its best. A month of testing two slots will tell you which pattern your network follows.
What three studies found
Each study draws on a different set of accounts and a different period. They agree firmly on the weekend and loosely on the hours.
| Study | Data | Best days | Weakest days |
|---|---|---|---|
| Buffer, Sep 2026 | 4.8 million posts | Wednesday, then Thursday and Friday | Monday, then Tuesday |
| Sprout Social, Mar 2026 | 2 billion engagements, late 2025 to early 2026 | Tuesday, Wednesday, Thursday | Saturday and Sunday |
| Hootsuite, Nov 2025 | More than 1 million posts, 118 countries | Tuesday and Wednesday mornings | Weekends |
The best time to post on LinkedIn, day by day
If you post on a fixed day, this is what each study suggests for it, in local time. A dash means the study names no good time that day: Sprout Social says there are no optimal times on Saturday or Sunday.
| Day | Buffer | Sprout Social | Hootsuite |
|---|---|---|---|
| Monday | 10 p.m. | 1 to 2 p.m. | 11 a.m. |
| Tuesday | 4 p.m. | 11 a.m. to 5 p.m. | 6 to 8 a.m. |
| Wednesday | 4 p.m. | 11 a.m. to 4 p.m. | 9 a.m. |
| Thursday | 5 p.m. | 11 a.m., 1 to 5 p.m. | 2 p.m. |
| Friday | 3 p.m. | 11 a.m., 1 to 2 p.m. | 8 p.m. |
| Saturday | 9 a.m. | — | 4 to 5 a.m. |
| Sunday | 10 p.m. | — | 6 a.m. |
Why the working week wins
LinkedIn is a professional network, and most people read it in and around their working day. That is the one finding all three studies share, and it is the safest rule on this page: a post published on Saturday reaches fewer people than the same post on a Wednesday.
The hour inside the day matters less than it seems. LinkedIn’s engineering team has written that its feed ranking weighs dwell time, how long people spend on a post, and treats scrolling straight past as a negative signal. A post that holds attention keeps earning distribution through the day. Timing gets a post in front of its first readers; whether they stop to read it decides the rest.
How to find your own best time to post on LinkedIn
LinkedIn’s analytics focus on how each post did and who your followers are, so finding your hours mostly means testing:
- Pick two weekday slots that the studies disagree on, such as Tuesday late morning and Thursday late afternoon.
- Post the same kind of post in each slot for three or four weeks. Compare the typical impressions and reactions in each slot, not the single best post.
- Keep the winner, then test it against a third slot. Re-check each quarter, since a network that grows changes its habits too.
Post in your network’s time zone
All three studies report local time, meaning the time where your readers are. If your network sits mostly in one region, use its working day even if you live elsewhere. If it spans regions, choose the hours where their working days overlap, such as late morning in Europe and early morning on the US East Coast.
Scheduling makes the testing practical. PostEase publishes to your LinkedIn profile at the time you choose, alongside your other channels, so a Tuesday 11 a.m. slot does not depend on you being free at 11 on Tuesday.
Questions
What is the worst day to post on LinkedIn?
Saturday or Sunday. All three studies rank the weekend lowest: Sprout Social finds no optimal times on either day, and Hootsuite calls weekends typically the worst days to post. Among weekdays, Buffer finds Monday weakest.
Is it better to post on LinkedIn in the morning or afternoon?
Either can work; the studies split. Sprout Social’s windows run from 11 a.m. into the afternoon, Buffer’s top slots are 3 to 5 p.m., and Hootsuite leans towards early morning. Test one morning and one afternoon slot on the same weekday.
Should I post on LinkedIn every day?
Only as often as you can post something worth reading. LinkedIn weighs how long people spend on a post, so one post a reader stops for does more than several they scroll past.
What is the best time to post on LinkedIn for B2B?
The same working-week window: Tuesday to Thursday, from late morning into the afternoon, in your buyers’ local time. Business buyers read LinkedIn around their working day, which is the pattern all three studies find. If you sell across regions, post when their working days overlap.
Does the best time differ for a company Page and a personal profile?
The studies measure both together and do not split them. A personal profile’s reach depends more on your own network’s habits, so testing matters even more there.
Sources
- Buffer, The best time to post on LinkedIn in 2026, September 2026.
- Sprout Social, Best times to post on LinkedIn in 2026, March 2026.
- Hootsuite, The best time to post on LinkedIn, November 2025.
- LinkedIn, Understanding dwell time to improve LinkedIn feed ranking, May 2020.