PostEaseThe short answer
Post what you know from doing the work: lessons from things that happened, a process you use, a clear opinion on your field, and results with the story behind them. Specific experience beats general advice, and a personal profile is read as a person, not a brochure. Use document carousels to teach: in Buffer’s 2026 engagement report, they earned a median 21.77% engagement on LinkedIn, far ahead of video (7.35%), images (6.52%), links (3.81%) and text (3.18%).
Make posts people stop for. LinkedIn’s engineers have written that the feed weighs dwell time, how long people spend on a post, and treats scrolling straight past as a negative signal. A post that earns a long read and a thoughtful comment travels further than one that only collects likes.
Twenty ideas, by pillar
Each idea names a format that suits it.
| Idea | Pillar | Format |
|---|---|---|
| A lesson from something that went wrong this month | Experience | Text |
| What you would tell yourself in your first year | Experience | Text |
| A decision you made, and how | Experience | Text |
| A client or project story, with permission | Experience | Text or image |
| The process you use for a common task, step by step | Teach | Document carousel |
| A checklist people in your role will save | Teach | Document carousel |
| A framework explained with one real example | Teach | Document carousel |
| Common mistakes in your field, and fixes | Teach | Document carousel |
| A short walkthrough of a tool or method | Teach | Video |
| An opinion on a change in your industry | Opinion | Text |
| Advice you disagree with, and why | Opinion | Text |
| A prediction for your field, with your reasoning | Opinion | Text |
| A result with the numbers and the story | Proof | Image or document |
| What a project looked like before and after | Proof | Image |
| A milestone, told as what you learned getting there | Proof | Text |
| Your team’s work, crediting each person | People | Image |
| A question to your network you want answered | People | Text |
| Someone whose work taught you something, and what | People | Text |
| Company news, told through your part in it | News | Text or image |
| Something you are hiring for, and who would thrive | News | Text |
Which format to use
Document carousels, PDFs shown as swipeable pages, lead every format in Buffer’s data, and the spread is wide: strong ones passed 41% engagement while weak ones sat around 5.4%. They suit anything with steps. Text works for stories and opinions, since the reader stays in the feed. Links earned least in Buffer’s data; if you must share one, put the value in the post itself so the post stands on its own.
A profile is not a company page
People follow a person for their judgment and their stories, and a company page for news about the company. The same post reads differently from each. An announcement that sounds right from a company page sounds like an advert from a person; the same news told as what you worked on, what was hard and what you learned reads as yours. Write from a profile the way you would explain your work to a peer over coffee.
Write for the person scrolling
A few habits that help a post earn a read:
- Open with the most specific line: the result, the mistake or the claim, not “I’m excited to share”.
- Keep paragraphs to a line or two, so the post reads on a phone.
- Tell it as it happened to you, with details only you would know.
- End with a question you want answered, then reply to the comments in the first hours.
Pick three or four pillars
A narrow set builds a reputation: people come to know what you post about. For most professionals, experience, teaching and opinion cover it, with proof and people in rotation. Keep company news to a minority, told through your part in it; a personal profile that reads like a company page loses what makes it worth following.
How often to post
Buffer’s 2026 frequency guide suggests 2 to 5 LinkedIn posts a week. A workable week for one person is two posts: one teaching document, one story or opinion, plus ten minutes a day commenting thoughtfully on others’ posts in your field, which puts your name in front of their networks.
Questions
What should I post on LinkedIn to get noticed?
Specific experience: a lesson, a process or a result with the story behind it. In Buffer’s 2026 data, document carousels earned the highest engagement of any LinkedIn format.
Do LinkedIn posts with links get less reach?
Link posts earned the second-lowest engagement in Buffer’s 2026 report, 3.81% against 21.77% for document carousels. Put the value in the post itself.
What are good LinkedIn content pillars?
Three or four from experience, teaching, opinion, proof and people. Keep company news to a small share, told through your own part in it.
How often should I post on LinkedIn?
Buffer’s 2026 guide suggests 2 to 5 posts a week. Two good posts a week, kept up, is a solid start.
Sources
- Buffer, The state of social media engagement in 2026, March 2026.
- Buffer, How often to post on social media in 2026: a data-backed guide, January 2026.
- LinkedIn, Understanding dwell time to improve LinkedIn feed ranking, May 2020.