PostEaseThe short answer
On Bluesky, post as a person in a community: views, questions, small lessons, your work in progress, and replies to others. There is no single algorithm deciding reach. People see posts through Following (newest first from accounts they follow), Discover (Bluesky’s own algorithmic feed) and custom feeds built by independent developers, each with its own rules. Sprout Social’s 2026 Bluesky guide notes that a few specific tags connect a post to the feeds where its audience is.
Video and images earn the most interactions. In Buffer’s 2026 engagement report, which counts interactions per post on Bluesky rather than a rate, the median video got 5 interactions, images 4, and links and text 3.
Twenty ideas, by pillar
Each idea is a prompt, written in your own voice, for a community that values people over brands.
| Idea | Pillar | Why people interact |
|---|---|---|
| Your view on something in your field today | View | People reply with theirs |
| A take you hold that is not the usual one | View | Invites discussion |
| What you changed your mind about this year | View | Honest and relatable |
| A question to your field: “how do you handle…?” | Question | Practitioners answer |
| Ask for recommendations | Question | People like to help |
| A poll in words: this or that | Question | Answerable in one word |
| One thing you learned this week | Lesson | Short and reposted |
| A short thread on how you do something | Lesson | Saved and shared |
| A resource you found useful, with why | Lesson | Useful to followers |
| A photo of the work in progress | Work | Images earned more interactions |
| A short video of a process | Work | Video earned the most |
| What you shipped, made or finished | Work | People congratulate |
| A behind-the-scenes problem and how you solved it | Work | Peers recognise it |
| Introduce yourself and what you post about | Community | Helps people decide to follow |
| Recommend accounts worth following in your field | Community | Those accounts repost |
| Build or share a starter pack for your field | Community | New people find a whole group |
| Reply to others with something useful | Community | Their followers see you |
| Quote a post and add your angle | Community | Starts a conversation |
| A weekly recap of what you posted and learned | Recap | Regular check-in |
| A link with the point stated in the post | News | Stands without the click |
How each feed finds you
Following shows your posts to your followers in time order, so posting when they are around matters. Discover mixes what is trending across the network with posts from accounts a person follows and accounts near them, so replies and reposts from people in your field widen who sees you. Custom feeds each select posts by their own rules, often a topic, a keyword or a community; Bluesky says most of its feeds are built by independent developers. Find the feeds your audience pins, and post in the way they select.
Starter packs and community
Bluesky introduced starter packs in 2024: lists of accounts and feeds people can follow in one go, so a newcomer can join a whole community at once. Being in a starter pack for your field puts you in front of everyone who uses it, and making one for your field is a generous way to be known for it. Community is the growth engine here more than any feed.
Which format to use
Text is the native shape, but in Buffer’s data video and images earned more interactions per post. Add an image or a short clip to the posts that can carry one, add alt text to every image, and keep links for posts where the point is stated in the text too.
Turn ideas into a week
A post most weekdays is a natural pace: a view or question early in the week, a lesson or thread midweek, a photo or clip from the work, and a recap on Friday, with replies to others every day. Schedule the considered posts, write the rest live, and judge each against your own recent posts on replies and reposts.
Questions
What should I post on Bluesky?
Views, questions, short lessons and your work, in your own voice, plus replies to others. Bluesky’s community rewards people more than broadcasts.
Does Bluesky have an algorithm?
Several. Following is time-ordered, Discover is Bluesky’s algorithmic feed, and custom feeds, mostly built by independent developers, each choose posts by their own rules.
What gets the most engagement on Bluesky?
Video and images, in Buffer’s 2026 data: a median of 5 interactions per video post and 4 per image post, against 3 for links and text.
Should a brand post on Bluesky?
Yes, if a person speaks for it. Bluesky’s communities respond to people more than broadcasts, so a named founder or team member posting in their own voice usually does better than a logo.
How do I get found on Bluesky?
Reply to people in your field, use a few specific tags that match the feeds your audience follows, and get into or make a starter pack for your field.
Sources
- Sprout Social, How to build your Bluesky strategy, July 2026.
- Buffer, The state of social media engagement in 2026, March 2026.
- Bluesky, Algorithmic choice with custom feeds, July 2023.
- Bluesky, Introducing Bluesky Starter Packs, June 2024.