PostEaseThe short answer
Post on a weekday, Tuesday to Thursday, between morning and early afternoon in your audience’s local time. Buffer’s top slots are Thursday at 9 a.m. and Wednesday at 8 a.m. Sprout Social finds Monday to Thursday strongest, with Tuesday and Wednesday busy from noon to 8 p.m. Hootsuite leans earlier still, with most of its daily peaks between 5 and 8 a.m.
Weekends are the weakest time to post. Buffer names Saturday its worst day, and Sprout Social calls Sunday the worst day to post on Facebook, finding no peak on Saturday either. Start midweek, then test a morning slot against a midday one to see which your audience prefers.
What three studies found
Each study draws on a different set of accounts and a different period. They agree on midweek and on weak weekends, and differ on how early in the day to post.
| Study | Data | Best days | Weakest days |
|---|---|---|---|
| Buffer, Oct 2026 | 14 million posts | Wednesday | Saturday |
| Sprout Social, Mar 2026 | About 2 billion engagements, late 2025 to early 2026 | Monday to Thursday | Sunday, then Saturday |
| Hootsuite, Nov 2025 | More than 1 million posts, 118 countries | Tuesday, at 5 a.m. its best slot | None named; late nights are weakest |
The best time to post on Facebook, day by day
If you post on a fixed day, this is what each study suggests for it, in local time. A dash means the study names no peak that day: Sprout Social finds no peak time on Saturday and universally low engagement on Sunday.
| Day | Buffer | Sprout Social | Hootsuite |
|---|---|---|---|
| Monday | 9 p.m. | 12 to 1 p.m. | 5 p.m. |
| Tuesday | 8 a.m. | 12 to 8 p.m. | 5 a.m. |
| Wednesday | 8 a.m. | 12 to 8 p.m. | 6 a.m. |
| Thursday | 9 a.m. | 12 to 2 p.m., 8 p.m. | 6 a.m. |
| Friday | 8 a.m. | Midday | 6 a.m. |
| Saturday | 10 p.m. | — | 6 a.m. |
| Sunday | 10 a.m. | — | 8 a.m. |
Why timing matters on Facebook
Facebook builds each person’s Feed from what Meta calls their recent inventory: new posts from the people, Pages and groups they follow, and older posts with new activity. A post that goes out while its audience is asleep has to compete with everything published before they wake up. Posting shortly before your audience opens the app puts it near the top of that pile.
After that, the post does the work. Meta ranks the inventory by predicting what each person will find worth their time, so a post that starts conversations keeps getting shown, and new comments put an older post back into inventory. Good timing gives a post its first audience; comments give it a second one.
How to find your own best time to post on Facebook
Three steps, over about a month:
- Pick two slots the studies disagree on, such as Wednesday at 8 a.m. and Wednesday at 1 p.m.
- Post the same kind of post in each slot for three or four weeks. Compare the typical reach and comments in each slot, not the single best post.
- Keep the winner and test it against another slot each quarter. Audiences shift with seasons and school terms.
Post in your audience’s time zone
All three studies report local time, meaning the time where your audience is. A local business should post on its town’s clock. An audience spread across time zones needs the hours where the largest groups overlap, and posts scheduled ahead, so an 8 a.m. slot in New York does not mean getting up at 5 a.m. in Los Angeles.
If you schedule with PostEase, the Performance page does the comparison for you. Its “When you publish” view lines up your posts by the hour they went out, in your workspace’s time zone, and shows the median views at each hour once three posts share it.
Questions
What is the worst time to post on Facebook?
Weekends and late nights. Buffer names Saturday its worst day, Sprout Social calls Sunday the worst day and finds no peak on Saturday, and Hootsuite advises against posting after 10 p.m., when activity flattens.
Is it better to post on Facebook in the morning or the afternoon?
The studies split. Buffer and Hootsuite favour weekday mornings, from about 5 to 9 a.m., while Sprout Social’s windows run from noon into the evening. Test one of each on the same weekday.
Does the best time differ for Facebook Reels?
The studies above measure all posts together. Meta says Facebook Reels include videos from creators people may not follow, ranked on predicted interest, so the video carries more of the weight and the hour matters less than for a post to your followers.
What is the best time to post on Facebook for a local business?
A weekday morning or midday on your town’s clock, when the studies find Facebook busiest: Buffer’s top slots are 8 and 9 a.m. midweek, and Sprout Social’s run from noon. Then compare the two for a month, since a café’s regulars and a law firm’s clients keep different hours.
Which time zone should I use for Facebook?
Your audience’s. All three studies report local time. A local business should use its own town’s clock, whatever time zone the person posting is in.
Sources
- Buffer, The best time to post on Facebook, October 2026.
- Sprout Social, Best times to post on Facebook, March 2026.
- Hootsuite, The best time to post on Facebook, November 2025.
- Meta, Our approach to Facebook Feed ranking, June 2025.
- Meta, Facebook Reels AI system, June 2026.