PostEaseThe short answer
On Threads, post in your own voice, close to when you think of it, and post things people want to reply to: a view, a question, a small lesson, what you are working on. Then stay and reply. Buffer’s study of more than 128,000 Threads posts found accounts got about 42% more engagement on posts where they replied to comments than on posts where they did not, comparing each account with itself.
Meta says the Threads feed predicts, among other things, how likely you are to reply to a post, to open it, to spend time on it and to visit its author’s profile. In Buffer’s 2026 engagement report, video earned the most on Threads (a median 5.55% of reach), then images (4.55%), text (2.79%) and links (2.34%).
Twenty ideas, by pillar
Each idea is a prompt for a post, written in the moment rather than scripted.
| Idea | Pillar | Why people reply |
|---|---|---|
| What you think about something that happened today | View | People add theirs |
| A small opinion you hold that others might not | View | Invites gentle disagreement |
| Something you used to believe about your work | View | Others share their own |
| “What is the best advice you got in your first year?” | Question | Everyone has one |
| Ask for a recommendation: a book, a tool, a place | Question | People like to help |
| A this-or-that from your field | Question | Answerable in a word |
| One thing you learned this week | Lesson | Short, useful, quotable |
| A mistake from today and the fix | Lesson | Relatable |
| A tip in two lines | Lesson | Saved and shared |
| A photo of the work in progress | Work | People ask what it is |
| What is on your desk or bench today | Work | Low effort, regular contact |
| A short video of a moment from the day | Work | Video earned most in Buffer’s data |
| A result, with how it felt | Proof | People congratulate and ask how |
| A customer’s kind words, with permission | Proof | Warmth invites more |
| Your weekly recap in a few lines | Recap | Followers check in |
| What you are trying next week | Recap | People follow along |
| Reply to a bigger account with something useful | Conversation | Their followers see you |
| Quote a post and add what you would add | Conversation | Starts a new thread |
| Answer every reply on your own posts | Conversation | Lifted engagement 42% in Buffer’s data |
| A thread of the best replies to your question | Conversation | Credits people, who reshare |
What the Threads feed predicts
Meta’s system card describes a feed that mixes posts from accounts a person follows with public posts from accounts they do not, ranked on predictions such as whether they will scroll past, like, reply, open the post, spend time viewing it, or visit the author and read more. Nearly all of it describes a person deciding whether a post is worth their attention and their words.
Write it close to when you think it
Threads rewards a voice more than a campaign. Pillars still help, as loose prompts (a view, a question, a lesson, the work), but the post itself reads best written near the moment. Schedule the few posts that need timing, such as an announcement or a weekly recap, and write the rest live.
Which format to use
Text is the native shape of Threads and the easiest to write daily, but in Buffer’s data video and images earned more among the people who saw them. Mix them: a quick photo or a short clip of the work gives text posts company. Links earned least; put the point in the post itself.
Turn ideas into a week
Buffer’s frequency guide does not give a Threads rate, so start from what you can keep: a post most weekdays is a natural pace for a text-first feed. One view or question early in the week, a lesson midweek, a photo or clip from the work, and a recap on Friday, with replies in between. Judge each against your own recent posts on replies and views, not likes.
Stay for the replies
Post when you can stay around for the first hour, and answer each reply as a reply, not a like. Buffer notes its 42% finding is a correlation, but it matches what the feed predicts: a post with a conversation under it gives the next reader more to open and more to say.
Questions
What should I post on Threads?
Your view on something, a question, a short lesson, and moments from your work, in your own voice. Then reply to the people who answer.
Does replying on Threads help?
In Buffer’s study of more than 128,000 Threads posts, accounts got about 42% more engagement on posts where they replied to comments. Buffer notes this is a correlation.
What gets the most engagement on Threads?
Video, in Buffer’s 2026 data: a median 5.55% of reach, then images at 4.55% and text at 2.79%.
Should I schedule Threads posts?
Schedule the ones that need timing, such as announcements and recaps, and write the rest close to the moment, since Threads rewards a live voice.
Sources
- Buffer, Replying to your Threads comments can boost engagement by 42%, February 2026.
- Buffer, The state of social media engagement in 2026, March 2026.
- Meta, Threads Feed AI system, March 2025.