PostEaseThe short answer
A Rich Pin is a Pin that shows extra details taken from the page it links to, such as an article’s headline and author, a recipe’s ingredients, or a product’s current price, and keeps them up to date. Pinterest describes them as “Pins that automatically sync information from your site.”
Rich Pins are set up on your website, not on Pinterest: you add metadata tags to your pages, and any Pin that links to those pages shows the extra information.
The three types, in Pinterest’s words
From Pinterest’s Business Help Center:
| Type | What Pinterest says it adds |
|---|---|
| Article | the headline or title, the description and the author of the article or blog post from your site |
| Product | the most up-to-date pricing, availability and product information right on your Pin |
| Recipe | a title, serving size, cook time, ratings, diet preference and a list of ingredients |
How they stay in sync
Pinterest’s documentation sets out how the details are kept current:
| Point | What Pinterest says |
|---|---|
| Updates | If something changes on the original site, the rich Pin periodically updates to reflect that change. |
| Existing Pins | Existing Pins that link back to pages with rich meta tags will now appear as Rich Pins. |
| Timing | It may take up to 24 hours for the content from your site to sync to your rich Pin. |
| Formats | Generally, the most common formats are Open Graph and Schema.org. |
Setting them up
Add the metadata for the type that fits each page: article tags on blog posts, product tags on product pages, recipe tags on recipes. Many site builders and blog platforms already add Open Graph tags, which covers article Rich Pins. If a page carries more than one kind, Pinterest’s developer documentation says product data takes priority, then recipe, then article.
To keep a page from appearing as a Rich Pin, Pinterest gives one tag to add to that page: <meta name="pinterest-rich-pin" content="false" />. It affects that page only.
Why they are worth it
For anyone whose Pins lead to their own site, Rich Pins do several jobs at once:
- An article Pin shows your headline and name, so people know whose work it is before they click.
- A product Pin shows the current price and whether it is in stock, without you editing the Pin.
- A recipe Pin answers the first questions, time and ingredients, on Pinterest itself.
- The details stay right when your site changes, so old Pins do not go stale.
Questions
How do I get Rich Pins?
Add article, product or recipe metadata to the pages on your site, usually as Open Graph or Schema.org tags. Pins that link to those pages then show the extra details.
Do Rich Pins update automatically?
Yes. Pinterest says a Rich Pin periodically updates when the original page changes, and that a sync can take up to 24 hours.
Can I turn Rich Pins off for one page?
Yes. Add <meta name="pinterest-rich-pin" content="false" /> to that page. Other pages are unaffected.
What are the types of Rich Pin?
Three: article, product and recipe. If a page has data for more than one, product comes first, then recipe, then article.
Sources
- Pinterest, Create rich Pins, checked October 2026.
- Pinterest, Rich pins overview (Pinterest Developers), checked October 2026.