PostEaseThe short answer
Pinterest Predicts is Pinterest’s annual report on the trends it expects to grow in the coming year. Pinterest calls it “our annual report on the top trends to watch for the upcoming year,” and builds it from what people search for and save on Pinterest, which it says 600 million people use each month.
The 2026 edition, published on 9 December 2025, names 21 trends across fashion, beauty, home, food, parties and travel, grouped around three themes Pinterest identified: comfort, curating instead of copying, and grounded optimism. Brands and creators use it to plan content before a trend peaks.
How Pinterest makes it
From Pinterest’s newsroom and its business site:
| Part | What Pinterest says |
|---|---|
| Data | Pinterest internal data: English-language search data, global |
| Method | Year-over-year growth in normalized searches, plus the colors, aesthetics and styles people engage with |
| Period | September 2024 to August 2025, compared with September 2023 to August 2024 |
| Who leads | Each trend names the generations driving its search growth, such as Gen Z and Millennials |
| Extra research | Commissioned surveys, including one of 4,000 people in six countries in 2025 |
A few of the 2026 trends
Pinterest’s 2026 list includes these, among 21:
| Trend | What Pinterest describes | Driven by |
|---|---|---|
| Gimme Gummy | Bouncy, tactile products: bendy phone cases, elastic cheek tints, rubberized nail art | Gen Z and Millennials |
| Pen Pals | A return to letter writing, with elaborate envelopes and stationery | Gen Z and Millennials |
| Cabbage Crush | Cabbage as the new kitchen favorite, from “steaks” to taco wraps | Boomers and Gen X |
| Glitchy Glam | Deliberately imperfect beauty: mismatched manicures, two-toned lips | Gen Z and Millennials |
| Neo Deco | Art Deco updated with chrome or brass, chevrons and fan arches | Gen X and Millennials |
Why it is worth reading
Pinterest frames its trend work around speed: it says trends are growing 4.4 times faster than seven years ago, citing research it commissioned. A forecast built from searches that are rising, before a trend peaks, gives a planning window. Pinterest also publishes seasonal reports during the year, such as spring and summer editions, which update the picture.
Using it for content
A forecast is a starting point, not a plan. A practical way to use it:
- Pick the one or two trends that genuinely fit your audience; Pinterest’s own research says people join trends that suit them.
- Check each one in Pinterest Trends for your country before committing, since Predicts is built on English-language data.
- Plan Pins a few weeks before the season a trend belongs to.
- Name the trend in your Pin titles and descriptions, since Pinterest works from search.
Questions
How does Pinterest make its trend predictions?
From year-over-year growth in normalized Pinterest searches, plus the colors, aesthetics and styles people engage with. The 2026 report compared September 2024 to August 2025 with the year before.
When does Pinterest Predicts come out?
Once a year, ahead of the year it covers. The 2026 edition was published on 9 December 2025.
How many trends are in Pinterest Predicts 2026?
21, grouped by Pinterest around comfort, curating instead of copying, and grounded optimism.
Is Pinterest Predicts the same as Pinterest Trends?
No. Predicts is a yearly forecast report. Pinterest Trends is a tool where you look up how searches for a term are moving now, by country.
Sources
- Pinterest, Pinterest Predicts: nonconformity, self-preservation and escapism drive 21 trends for 2026, December 2025.
- Pinterest, Pinterest Predicts: top trends for 2026, checked October 2026.
- Pinterest, Pinterest Summer 2026 Trend Report, checked October 2026.