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Best free social media scheduling tools

Which schedulers have a real free plan, what each one caps, and which only offer a trial, from each vendor’s own pricing page. And how to pick one.

The short answer

Of the twenty-two schedulers we track, six list a plan that stays free on their pricing pages: Buffer, Metricool, Zoho Social, Iconosquare, Social Champ and Publer. Each caps something, usually the number of channels or brands. Most of the rest, Hootsuite included, offer a free trial of a paid plan instead, typically 14 days with no card.

PostEase, which publishes this list, also has a Free plan, and it caps posts rather than channels: every channel you have, 10 scheduled posts a month, the inbox and a link-in-bio page. Which free plan suits you depends on whether you post to many platforms a little, or a few platforms a lot.

Schedulers with a free plan

These tools have a plan you can stay on without paying. The cap is each vendor’s own wording, read from its pricing page on the date shown.

Social media schedulers with a free plan, and what the free plan caps, from each vendor’s pricing page
ToolWhat the free plan capsChecked
PostEase10 scheduled posts a month; every channelOur own plans
Buffer3 channelsOctober 2026
Metricool1 brandOctober 2026
Zoho Social6 channels (1 brand)October 2026
Iconosquare2 social profilesOctober 2026
Social Champ3 social accountsOctober 2026
Publer3 social accounts (except X)October 2026

A free plan that does not schedule

Read what each free plan includes, not only its cap. Zoho Social’s free plan connects 6 channels for 1 brand, but its pricing page lists content scheduling, the publishing calendar and multi-channel publishing as part of its Standard plan, on top of Free (checked October 2026). Check that the free plan you pick schedules posts before you plan around it.

Schedulers with a free trial instead

These tools have no free plan. Their cheapest plan is paid, after a free trial of the length shown, as each states on its pricing page. A trial is the right way to test a tool you expect to pay for, and the wrong way to run social media for nothing.

Schedulers with no free plan: their cheapest plan and the free trial each offers, from each vendor’s pricing page
ToolCheapest planFree trialCard neededChecked
HootsuiteStandard14 daysNo cardOctober 2026
SocialPilotEssentials14 daysNo cardOctober 2026
SendibleCore14 daysNo cardOctober 2026
RecurPostStarter14 daysNo cardOctober 2026
StatusbrewLite14 daysNo cardOctober 2026
KontentinoStarter14 daysNo cardOctober 2026
MeetEdgarEddie30 daysNot statedOctober 2026
OnlypultStart7 daysNo cardOctober 2026

What “free” can mean

The word covers three different things, and it is worth knowing which one you are signing up for:

  • A free plan: you can stay on it indefinitely, within its limits. This is what the first table lists.
  • A free trial: the full or a large part of a paid plan, for a set number of days, then you pay or stop. This is the second table.
  • A free tier so limited it is a demo: one channel, or a handful of posts with no way to see results. Check the limits against what you post in a normal week.

What free plans usually limit

Free plans save money by capping one of a few things. Match the cap to how you work:

  • Channels or brands: fine if you post to one or two platforms, a problem if you are on five.
  • Posts: fine if you post a few times a week, a problem if you post daily on several platforms.
  • History: how far back you can see what worked; a short window is enough to spot this week’s winner, not a season’s trend.
  • Features: video editing, an inbox, analytics and team members are often paid extras.

Pick by how you post

The best free plan is the one whose cap you will not hit in a normal week:

  • One or two platforms, posting every day: choose a plan that caps channels, since you need few channels and many posts.
  • Four or five platforms, posting a few times a week: choose a plan that caps posts, since you need many channels and fewer posts.
  • A team, or clients: a free plan rarely fits; trial the paid plans you would grow into and compare what each charges per channel and per person.

How PostEase’s free plan works

PostEase Free has no channel limit. It includes publishing to every platform you connect, 10 scheduled posts a month, the inbox for comments and messages, the analyst on your whole history, and a link-in-bio page with a small badge. Every new account starts with 14 days of Creator, the paid plan, with no card, then moves to Free unless you choose to pay. YouTube, X, LinkedIn (personal profile), Pinterest, Bluesky, WordPress, and TikTok publishing are live today; Instagram, Facebook, and Threads are pending each platform's own API approval.

Questions

Is there a completely free social media scheduler?

Several have a plan you can stay on for free: Buffer, Metricool, Zoho Social, Iconosquare, Social Champ, Publer and PostEase among the tools we track. Each caps something, such as channels or posts.

Does Hootsuite have a free plan?

No. Hootsuite offers a 14-day free trial with no card, then every plan is paid.

Which free scheduler allows the most channels?

Among the tools we track, PostEase’s Free plan has no channel cap, with 10 scheduled posts a month. Buffer’s allows 3 channels. Zoho Social’s free plan connects 6 channels for 1 brand, but its pricing page lists content scheduling from the Standard plan up, not on Free.

Is a free trial the same as a free plan?

No. A trial ends after a set number of days, usually 14, and then you pay or stop. A free plan has no end date, only limits.

Sources

  1. Buffer, Buffer pricing, October 2026.
  2. Metricool, Metricool pricing, October 2026.
  3. Hootsuite, Hootsuite pricing, October 2026.
  4. SocialPilot, SocialPilot pricing, October 2026.
  5. Zoho Social, Zoho Social pricing, October 2026.
  6. Iconosquare, Iconosquare pricing, October 2026.
  7. MeetEdgar, MeetEdgar pricing, October 2026.
  8. Statusbrew, Statusbrew pricing, October 2026.
  9. Kontentino, Kontentino pricing, October 2026.
  10. Sendible, Sendible pricing, October 2026.
  11. RecurPost, RecurPost pricing, October 2026.
  12. Onlypult, Onlypult pricing, October 2026.
  13. Social Champ, Social Champ pricing, October 2026.
  14. Publer, Publer pricing, October 2026.

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