PostEaseThe short answer
Each of the three big video platforms runs its own place for brands to find creators: Meta Creator Marketplace for Instagram, TikTok One on TikTok, and YouTube Creator Partnerships in YouTube Studio. All three let brands discover you and message you about paid work, and all three expect the finished post to be disclosed with the platform’s own label.
They differ most in who gets in. From their help pages: Meta asks for 1,000 Instagram followers on a public professional account; TikTok’s Help Center lists 10,000 followers plus recent views and posts; YouTube opens the tab to creators in its Partner Program in 24 countries and regions. All three require you to be 18 or older.
Who qualifies
Every cell below comes from the platform’s own Help Center, as read in October 2026:
| Marketplace | Followers | Age | Other conditions |
|---|---|---|---|
| Meta Creator Marketplace (Instagram) | 1,000 | 18 or older | Professional, public account; partner monetization policies; countries where Meta advertising operates |
| TikTok One | 10,000, may vary by region | 18 or older, may vary by region | 1,000 post views and 3 posts in the last 30 days; good standing |
| YouTube Creator Partnerships | Through the YouTube Partner Program | 18 or older | No active Community Guidelines strikes; one of 24 countries and regions |
How you join and what brands see
The joining step and what a brand learns about you:
| Marketplace | How you join | What brands see or do |
|---|---|---|
| Meta Creator Marketplace | Professional dashboard, Branded content, Join creator marketplace | Your posts and insights such as average reach and followers; they message you in a Partnership messages folder |
| TikTok One | TikTok Studio, Monetization, Creator Marketplace, Check eligibility | Open opportunities you apply to, or matches TikTok suggests; brands work in TikTok One on the web |
| YouTube Creator Partnerships | Automatic for eligible creators, on the Earn page of YouTube Studio | They find you in creator search and send campaign inquiries; more with channel insights sharing on |
Getting paid and disclosing
Payment works differently on each. YouTube says that once you mark an inquiry Interested, you negotiate, sign and get paid directly by the brand. TikTok’s Business Help Center lists flat fees and revenue sharing for TikTok One projects. Instagram’s pages leave the terms to you and the brand, and tell you to agree payment, content and posting date with them.
Disclosure is the same rule everywhere: a deal from a marketplace is branded content. Use Instagram’s paid partnership label, TikTok’s content disclosure setting, or YouTube’s paid promotion box, and follow the advertising law where you and your audience are.
Which to start with
Start where you already qualify and where your audience is. By the thresholds above, Instagram’s marketplace opens at 1,000 followers, TikTok One at 10,000, and YouTube’s tab with Partner Program membership. Whichever you join, the same habits help: a complete profile or portfolio, recent posts in the style you want to be hired for, and a media kit with your real numbers for brands you meet anywhere else.
Questions
Which brand deal marketplace has the lowest follower requirement?
From the help pages: Meta Creator Marketplace asks for 1,000 Instagram followers, TikTok One lists 10,000, and YouTube Creator Partnerships requires YouTube Partner Program membership.
Do these marketplaces pay creators directly?
YouTube says brands pay you directly after you agree a deal. TikTok One lists flat fees or revenue sharing. On Instagram, terms are agreed between you and the brand.
Do I need to disclose deals from a marketplace?
Yes. Each platform treats them as branded content: use the paid partnership label on Instagram, the content disclosure setting on TikTok, and the paid promotion box on YouTube.
Sources
- Instagram, Eligibility requirements for creators on Meta Creator Marketplace, checked October 2026.
- Instagram, Get started as a creator on Meta Creator Marketplace, checked October 2026.
- TikTok, TikTok One, checked October 2026.
- TikTok, About TikTok One for creators, April 2026.
- YouTube, Get started with YouTube Creator Partnerships, checked October 2026.