PostEaseThe short answer
TikTok One is TikTok’s platform for brand deals. TikTok’s Help Center describes it as “a platform that allows creators, advertisers, and brands to collaborate on TikTok,” bringing together the Creative Center, Creator Marketplace and Creative Exchange. For creators, TikTok’s Business Help Center says it is where you “find TikTok business opportunities, collaborate with advertisers through TikTok, and get paid.”
Creators join from TikTok Studio in the app, under Monetization, then Creator Marketplace. TikTok’s Help Center lists the bar as 18 or older, 10,000 followers, 1,000 post views and 3 posts in the last 30 days, and an account in good standing, with the age and follower numbers varying by region.
Eligibility
TikTok’s two help centers describe the requirements a little differently; both are listed here:
| Requirement | TikTok Help Center | TikTok Business Help Center |
|---|---|---|
| Age | At least 18; may differ by region | At least 18 |
| Followers | At least 10,000; may differ by region | Not listed |
| Recent activity | 1,000 post views and 3 posts in the last 30 days | Not listed |
| Standing | Good standing, with no history of repeated violations or fraud | Meet the Community Guidelines and Branded Content Policy |
| Location | Not listed | TikTok One launched in your country or region |
How to join
From TikTok’s Help Center, in the app:
- Tap Profile, then the Menu button, then TikTok Studio.
- In the Monetization tab, tap Creator Marketplace; you may need to tap View all.
- Tap Check eligibility.
- If you are eligible, tap Join and follow the steps.
What creators get
TikTok’s Business Help Center, updated April 2026, lists these features for creators:
| Feature | What TikTok says |
|---|---|
| Project management | Open brand opportunities, action items and payouts in one place |
| Opportunities | Find, sort and apply to different types of brand deals |
| Discoverability | Apply to open opportunities, or be matched with ones that fit your profile |
| Payment | Flat fees or revenue sharing, depending on the project |
| Resources | Trends, creative best practices and skills resources |
Brand deals still need disclosure
A deal found through TikTok One is still branded content. TikTok’s Branded Content Policy requires the commercial content disclosure setting on every branded post, which labels it Paid partnership, and tagging the brand partner lets the brand find the post, use it in ads with your authorization, and see its insights. Brands on TikTok One reach it from a web browser with a Business Account, where they search for creators, run projects and measure results.
Questions
How many followers do you need for TikTok One?
TikTok’s Help Center lists 10,000, varying by region, plus 1,000 post views and 3 posts in the last 30 days. You must also be at least 18.
Is TikTok One the same as TikTok Creator Marketplace?
Creator Marketplace is part of TikTok One. TikTok describes TikTok One as a suite that includes the Creative Center, Creator Marketplace and Creative Exchange, and creators join it from Creator Marketplace in TikTok Studio.
How do creators get paid on TikTok One?
TikTok’s Business Help Center lists flat fee payments and revenue sharing, depending on the project.
Do I need to disclose TikTok One brand deals?
Yes. Turn on the content disclosure setting so the post is labeled Paid partnership, as TikTok’s Branded Content Policy requires.
Sources
- TikTok, TikTok One, checked October 2026.
- TikTok, About TikTok One for creators, April 2026.
- TikTok, Promoting a brand, product, or service on TikTok, checked October 2026.
- TikTok, About TikTok One for advertisers, checked October 2026.