PostEaseThe short answer
YouTube Creator Partnerships is YouTube’s tool for brand deals. YouTube’s Help Center says its features “enable brands to discover creators for brand deals,” and that every eligible YouTube Partner Program creator is discoverable to brands and gets a Creator Partnerships tab on the Earn page of YouTube Studio.
Brands send campaign inquiries through the tab; you answer Interested or Not interested. If you are interested, YouTube shares your contact details with the brand, and the deal itself, including the contract and payment, is agreed directly between you and the brand.
Eligibility
From YouTube’s Help Center:
| Requirement | What YouTube says |
|---|---|
| Age | At least 18 |
| Program | In the YouTube Partner Program |
| Standing | No active Community Guidelines strikes, and following the monetization policies |
| Location | 24 countries and regions, including the United States, United Kingdom, Canada, India, Japan, South Korea, Brazil, Germany and Australia |
What the tab holds
YouTube describes these parts of the Creator Partnerships tab:
| Feature | What it does |
|---|---|
| Campaign inquiries | Brand name, a summary of the brand, its website and a potential earnings figure; some add deliverables, talking points and payment terms |
| Media kit | Audience insights tailored to your channel, for pitching to brands |
| Desired rates | Your suggested price for long-form and Shorts partnerships |
| Business contact | A manager’s or agent’s email, copied on every inquiry |
| Brand partner access | Lets a brand you work with connect its Google Ads account to the video, to measure it and, if agreed, boost it |
Reading an inquiry
YouTube notes that the earnings figure on an inquiry comes from the advertiser and is not a final offer, so treat it as one piece of information for negotiation. When an inquiry arrives, you get a notification on mobile and web and an email, and your business contact gets a copy. Agents or managers can also be added as authorized users in YouTube Studio to manage deals directly.
To stop being recommended to brands and receiving inquiries, YouTube says to email its opt-out address, youtube-brandconnect-opt-out@google.com.
Getting found by brands
YouTube’s own advice, from its Creator Partnerships page and its brand deals tips:
- Turn on channel insights sharing in YouTube Studio; YouTube says it improves your visibility in creator search, though you can be found without it.
- Keep your business contact email and social handles current, since brands may also reach you outside the tab.
- Set your desired rates for long-form videos and Shorts in Preferences.
- Keep a media kit with your audience and channel numbers, and some video ideas for each brand.
After the deal
A deal found through Creator Partnerships is still branded content. Tick the paid promotion box in YouTube Studio, so the video shows a disclosure at the start, as YouTube’s Branded Content Policies require.
Questions
Who can use YouTube Creator Partnerships?
Creators who are at least 18, in the YouTube Partner Program, with no active Community Guidelines strikes, in one of the available countries or regions. Eligible creators see the tab automatically on the Earn page of YouTube Studio.
Does YouTube pay me for Creator Partnerships deals?
No. YouTube says you negotiate and sign an agreement directly with the brand, and the brand pays you.
Can my manager handle brand inquiries?
Yes. Add their email as your business contact to copy them on every inquiry, or add them as an authorized user in YouTube Studio.
How do I opt out of brand inquiries on YouTube?
YouTube says to email youtube-brandconnect-opt-out@google.com to opt out of search recommendations and brand outreach.
Sources
- YouTube, Get started with YouTube Creator Partnerships, checked October 2026.
- YouTube, Tips for getting brand deals, checked October 2026.
- YouTube, YouTube Branded Content Policies, checked October 2026.