GlossaryPublished

What is LinkedIn creator mode?

LinkedIn removed the creator mode switch in 2024 but kept most of what it did. What changed, what stayed, and how to set Follow as your profile’s main button.

The short answer

Creator mode was a switch on LinkedIn profiles that turned on tools for people who post regularly. LinkedIn removed the switch in March 2024. Its Help Center says it was “removing the creator mode on/off toggle in the Resources section of your profile,” and that “You will still have access to the same sharing tools and analytics.”

So creator mode did not take the features with it. The parts that were about how your profile looks changed; the tools for posting and measuring stayed, for members who meet LinkedIn’s access criteria.

What changed

From LinkedIn’s Help Center page on the update:

Changes to LinkedIn creator mode, from LinkedIn’s Help Center, checked October 2026
FeatureWhat happenedWhen
The on/off toggleRemoved from the Resources section of your profileMarch 2024
Profile hashtags (topics you post about)Removed from the introduction sectionFebruary 2024
Main profile buttonChanged to Follow, with your follower count shown; you can choose Follow or ConnectMarch 2024
About sectionMoved to the top of your profileMarch 2024

What stayed

The same page lists what members keep:

What remained after creator mode, from LinkedIn’s Help Center, checked October 2026
FeatureWhere it is now
LinkedIn Live, Audio Events and NewsletterAvailable to members who meet the access criteria; anyone who had them with creator mode on keeps them
Analytics & toolsOpen it by selecting the Post impressions count on the left pane of your feed
Creator analytics (post and audience)From the Analytics section of your profile, or the Post impressions count
Suggested creator to followMembers who had creator mode on can still be featured
A link in your introductionAdd a custom button to your profile
Connection requests that also followKept for anyone whose main profile button is Follow

Follow or Connect

The choice that used to come with creator mode is now its own setting. LinkedIn says that to put a Follow button on your profile, you “go to your settings page and set Follow as the primary action.” With Follow as the main button, someone who sends you a connection request also follows you while they wait, and keeps following your posts even if you decline, until they unfollow.

LinkedIn also offers a Follow link you can share elsewhere. It sits under Contact info in your profile introduction, under Sharing on socials, and needs a good-standing history under LinkedIn’s Professional Community Policies and a location outside mainland China. If you see Learn more under the link instead, LinkedIn says you do not meet the criteria yet.

What to do now

If you post on LinkedIn to build an audience, the old creator mode set-up comes down to a few settings:

  • Set Follow as your primary action if you want readers more than connections.
  • Rewrite your About section, which now sits at the top of your profile, as the first thing a new reader sees.
  • Replace the old profile hashtags with a clear headline and About section saying what you post about.
  • Check creator analytics from the Post impressions count, and share your Follow link in other bios.

Questions

Can I still turn on LinkedIn creator mode?

No. LinkedIn removed the on/off toggle in March 2024. The sharing tools and analytics it gave remain available to members who meet the access criteria.

How do I get a Follow button on my LinkedIn profile?

Go to your settings page and set Follow as the primary action. You can switch back to Connect the same way.

Did LinkedIn newsletters go away with creator mode?

No. LinkedIn says members who had LinkedIn Live, Audio Events and Newsletter with creator mode on still have them, and other members can get them if they meet the access criteria.

Where are LinkedIn creator analytics now?

In the Analytics section of your profile, or by selecting the Post impressions count on the left pane of your feed.

Sources

  1. LinkedIn, Updates to Creator Mode, checked October 2026.
  2. LinkedIn, Add follow link or button to your profile, checked October 2026.

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