Social media scheduler pricing, explained

The short answer

Social media schedulers price in one of three ways, often mixed: by how many social accounts you connect, by how many people use the tool, or a flat price per plan with limits inside it. The figure that decides most bills is the channel cap, how many accounts a plan allows, and tools do not even count it in the same unit: some count channels, some social accounts or profiles, some brands.

So compare at the size you will be, not the size you are. Count every account you will run in a year, translate it into each tool’s unit, and read each plan’s cap against that number. The table below gives every tracked tool’s entry plan and cap, from its own pricing page on the date shown.

The three pricing models

Each model makes a different thing expensive:

• Per channel: the price rises with each account you connect. Cheap for one or two accounts; the cost grows fastest for a business adding platforms or locations.
• Per seat: the price rises with each person who logs in. Fine for one person; it grows with a team, whatever the number of accounts.
• Flat plans with caps: one price per plan, with a cap on channels, posts or features inside it. Predictable until you hit a cap and move up a plan.

What each tool counts

A “channel”, a “social account”, a “profile” and a “brand” are not the same unit. A brand can hold several accounts; a channel is usually one account on one platform. Read each cap in the vendor’s own words before comparing two tools.

Entry plans by channel cap

Each row is the vendor’s cheapest plan and its cap, in its own words. Prices are left out on purpose: they change often, and differ by billing period and currency, so a table of them goes stale and misleads.

How to compare prices fairly

Four steps before comparing any two price tags:

• Count your accounts now and in a year: each platform, each location, each brand.
• Count the people who need to log in.
• For each tool, find the cheapest plan that covers both numbers, not the entry plan.
• Add the other tools you would still pay for alongside it, such as a video editor, a link-in-bio tool or an analytics tool, and compare totals.

Annual billing and trials

Most tools discount annual billing, which lowers the monthly figure and commits you for a year. Try a tool on its free plan or trial with real posts first, then decide on annual billing once you know it fits. Most trial-only tools in our tracking offer 14 days with no card.

How PostEase prices

PostEase has no channel cap on any plan. Free includes every channel and 10 scheduled posts a month; Creator is $19 a month and Pro $39, each adding features rather than channels. Each workspace, one per brand, is billed on its own. YouTube, X, LinkedIn (personal profile), Pinterest, Bluesky, WordPress, and TikTok publishing are live today; Instagram, Facebook, and Threads are pending each platform's own API approval.

Questions

Sources

1. Buffer, Buffer pricing, October 2026.
2. Metricool, Metricool pricing, October 2026.
3. Hootsuite, Hootsuite pricing, October 2026.
4. Sprout Social, Sprout Social pricing, October 2026.
5. SocialBee, SocialBee pricing, October 2026.
6. Loomly, Loomly pricing, October 2026.
7. Vista Social, Vista Social pricing, October 2026.
8. Agorapulse, Agorapulse pricing, October 2026.
9. ContentStudio, ContentStudio pricing, October 2026.
10. SocialPilot, SocialPilot pricing, October 2026.
11. Zoho Social, Zoho Social pricing, October 2026.
12. Iconosquare, Iconosquare pricing, October 2026.
13. MeetEdgar, MeetEdgar pricing, October 2026.
14. Statusbrew, Statusbrew pricing, October 2026.
15. Kontentino, Kontentino pricing, October 2026.
16. Missinglettr, Missinglettr pricing, October 2026.
17. Sendible, Sendible pricing, October 2026.
18. RecurPost, RecurPost pricing, October 2026.
19. eClincher, eClincher pricing, October 2026.
20. Onlypult, Onlypult pricing, October 2026.
21. Social Champ, Social Champ pricing, October 2026.
22. Publer, Publer pricing, October 2026.