GlossaryPublished

What is a Facebook Page?

A Facebook Page is a separate public profile for a business, brand, creator or organization. How it differs from a profile in pro mode, and how to set one up.

The short answer

A Facebook Page is a public presence on Facebook that sits apart from your personal profile. Facebook’s Help Center says Pages “are for businesses, brands, organizations and public figures to share updates and connect with people,” and describes a Page as “a separate profile with access to professional tools.”

Pages are public by default, anyone can follow one, more than one person can manage it, and it does not need a real name. You need a personal profile to create a Page, and you can have more than one. People who follow a Page start seeing its updates in their Feed.

Page, pro mode or group

Facebook offers three ways to reach people beyond your friends. From its Help Center:

Facebook Pages, professional mode and groups, from Facebook Help, checked October 2026
OptionWhat it isWho manages itName
PageA separate public profile with professional tools, for businesses, brands, organizations, public figures and creatorsOne or more peopleAny name; no real name required
Professional modeA setting on your main profile so anyone can follow you, with insights and monetization toolsOnly youYour real name
GroupA place to talk about shared interests with certain people, with its own privacy settingsOne or more adminsThe group’s name

Creating a Page

Facebook’s steps, on a computer:

  • Log in, click Pages on the left, then Create Page.
  • Select Public Page, click Next, then Get Started.
  • Add the Page name and category, and an optional bio, then click Create Page.
  • Add contact information, location and hours; add a profile picture, cover photo and action button.
  • Optionally connect WhatsApp, invite friends, and choose notification settings.

After it exists

A few settings shape how a Page is found and run:

Facebook Page settings worth knowing, from Facebook Help, checked October 2026
SettingWhat Facebook says
UsernameAppears under the Page name and in its address, facebook.com/username; needs Facebook access to the Page; new Pages may have to wait, and inactive usernames may be removed
AccessAnyone with a Facebook account can help manage a Page if they are given access
Action buttonA button on the Page you can edit when setting it up
MonetizationCheck whether the Page is eligible in Meta Business Suite
GroupsA Page admin can create a group as the Page

Page or pro mode?

Facebook frames the choice around separation. Professional mode turns your existing profile, under your real name, into a public one you manage alone; Facebook suggests it for a creator who wants to grow from an existing network. A Page is a separate presence, can carry a brand name and can have several managers; Facebook suggests it for promoting a creator, business or organization apart from your personal profile.

PostEase connects Facebook Pages you manage and schedules posts to them beside every other platform. YouTube, X, LinkedIn (personal profile), Pinterest, Bluesky, and WordPress publishing are live today; Instagram, TikTok, Facebook, and Threads are pending each platform's own API approval.

Questions

Do I need a personal profile to make a Facebook Page?

Yes. Facebook says you must have a profile, your main profile, to create or help manage a Page.

Can a Facebook Page have more than one manager?

Yes. More than one person can manage a Page, which is one of the differences from a profile in professional mode, which only you can manage.

Can I have more than one Facebook Page?

Yes. Facebook says you can have more than one Page.

Does a Facebook Page need my real name?

No. Pages do not require a real name and are designed for public use. A profile in professional mode still uses your real name.

Sources

  1. Facebook, Create a Facebook Page, checked October 2026.
  2. Facebook, Differences between Profiles, Pages and Groups on Facebook, checked October 2026.
  3. Facebook, About Facebook profile types, checked October 2026.
  4. Facebook, Create a username for your Facebook Page, checked October 2026.

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