GlossaryPublished

What is a repost?

A repost shares someone else’s post with your followers, credited to them. How reposts and quote posts work on Instagram, TikTok, X, Threads and Bluesky.

The short answer

A repost shares someone else’s post with your own followers while keeping it theirs: the original post, with the original creator’s name, shown to your audience. X describes a Repost as “a post that you share publicly with your followers,” and Instagram says its reposts can appear in your followers’ feeds and in a Reposts tab on your profile.

A quote post is a repost with your own words added. X, Threads and Bluesky have both reposts and quote posts; Instagram and TikTok let you add a short note to a repost. For a creator, reposts are how a post travels past its first audience, which is why each platform gives the original creator some control.

Reposts on each platform

From each platform’s help pages and announcements:

Reposts across platforms, from each platform’s help pages, checked November 2026
PlatformHow it worksWorth knowing
InstagramTap Repost on a public reel or post; it can reach followers’ feeds and sits in a Reposts tabLaunched August 2025; creators can turn off others reposting their content
TikTokShare, then Repost; reposts show in followers’ For You feeds, labelled with your name and photoReposts sit in a Repost tab on your profile; removing one deletes its replies
XThe Repost icon shares a post with all your followers; Quote adds your commentYou can undo a Repost; X may prompt you to read an article before reposting it
ThreadsYou can repost or quote a threadReposts and quotes during an edit mark the post as edited
BlueskyRepost or quote postYou can see every quote of your post and detach your post from one

TikTok reposts in detail

TikTok’s Help Center says reposted content appears in the For You feed like any post, labelled as a repost with the reposter’s photo and name. On a public account your reposts, repost text and replies to them are visible on your profile, and TikTok notes that your comment privacy settings don’t apply to repost replies; on a private account only your followers see them. To undo one, tap Share, then Delete repost.

Controls for the original creator

Each platform gives the person who posted first some say:

Controls over reposts of your content, from each platform’s help pages
PlatformControl
InstagramA Sharing and reuse setting decides whether others can repost your content
BlueskyDetach your post from a quote post; Bluesky notes these removals are public data
BlueskyNotifications when someone likes or reposts a post you reposted, with separate settings for quotes and reposts
XUndoing your own Repost removes it from timelines, though cached copies may linger

Reposts as a strategy

A few habits follow from how reposts work:

  • Write posts people want to pass on: a clear takeaway travels further than an announcement.
  • Repost your own older posts when they are relevant again, which X’s help explicitly suggests.
  • Quote instead of repost when you have something to add; your comment is what your followers see first.
  • Credit is built in, so a repost is the safe way to share someone else’s work, unlike downloading and re-uploading it.

Questions

What is the difference between a repost and a quote post?

A repost shares the original post as it is. A quote post shares it with your own comment added. X, Threads and Bluesky offer both.

Can you undo a repost?

Yes. On X, tap the highlighted Repost icon and choose Undo Repost; on TikTok, tap Share, then Delete repost; on Instagram, tap Repost again.

Can I stop people reposting my posts?

On Instagram, the Sharing and reuse setting controls whether others can repost your content. On Bluesky, you can detach your post from someone’s quote post.

Sources

  1. X, How to Repost, checked November 2026.
  2. TikTok, Repost on TikTok, checked November 2026.
  3. Instagram, Repost on Instagram, checked October 2026.
  4. Instagram, About Threads, checked October 2026.
  5. Instagram, Edit your post on Threads, checked November 2026.
  6. Bluesky, New Anti-Toxicity Features on Bluesky, August 2024.
  7. Bluesky, More control over your notifications, July 2025.

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