PostEaseThe short answer
Facebook Content Monetization is Facebook’s main programme for paying creators. It pays for the performance of your public reels, stories, photos and text posts, based on qualified views and watch time, instead of a share of ads placed in your videos. It is invite-only, for Pages and pro mode profiles.
It replaced Facebook’s older programmes: Meta’s Business Help Center says “In-stream Ads, Ads on Reels, and the Performance Bonus Program ended on August 31, 2025,” and eligible creators are invited to Content Monetization instead.
Getting in
The programme is invite-only. From Meta’s Business Help Center and newsroom:
| Route | How it works |
|---|---|
| Invitation | Sent through official channels: the Facebook app, email, Meta Business Suite or the Professional dashboard |
| Interest form | Professional dashboard, then Monetization, then Content Monetization; not an application, and no guarantee |
| Creator Fast Track | Established creators from other platforms can get immediate access, sometimes through approved agency partners |
| Baseline rules | Create on an eligible surface, live in an eligible country, follow the Community Standards and monetisation policies |
What earns, and what does not
Earnings depend on qualified views and watch time, as determined by Meta. Minimums and exclusions from the Help Center:
| Content | Qualifies? |
|---|---|
| Reels | Yes, at least 10 seconds long |
| Stories | Yes, at least 5 seconds long; reshared posts in stories do not earn |
| Photos and text posts | Yes, if public and within policy |
| Any content watched under 5 seconds | No |
| Boosted content | No |
| Content crossposted by a Page you don’t manage | No, though crossposting from your own Instagram is fine |
| Content with ads turned off, or inauthentic engagement | No |
The numbers Meta shares
Turning off pro mode pauses it: Facebook’s Help Center says that when pro mode is off, future bonuses and payouts are paused, though pending ones are still paid. In March 2026 Meta said Facebook paid creators nearly $3 billion in 2025, 35% more than the year before, with 60% of that going to reels and the rest to stories, photos and text posts. It also added three metrics to read earnings: qualified views, an earnings rate per 1,000 qualified views, and a breakdown of views that did not qualify and why.
Making content that qualifies
What the rules reward in practice:
- Post your own work: monetisation is for original content, and third-party ownership claims can remove earnings.
- Keep reels over 10 seconds and stories over 5, and earn the watch time past the first 5 seconds.
- Do not delete posts that earned: Meta says you may lose credit for engagement before deletion.
- Crosspost your own Instagram reels freely; they still qualify.
- Read the non-qualified views breakdown to see what is holding earnings back.
Content Monetization and PostEase
Content Monetization rewards steady, original posting on Facebook. PostEase plans Facebook beside every other platform on one calendar. YouTube, X, LinkedIn (personal profile), Pinterest, Bluesky, and WordPress publishing are live today; Instagram, TikTok, Facebook, and Threads are pending each platform's own API approval.
Questions
Can anyone join Facebook Content Monetization?
No. It is invite-only. Creators without an invite can express interest through the Professional dashboard, which does not guarantee an invitation.
What happened to Facebook in-stream ads?
In-stream Ads, Ads on Reels and the Performance Bonus Program ended on August 31, 2025. Eligible creators are invited to Content Monetization instead.
How long must a reel be to earn on Facebook?
At least 10 seconds. Stories must be at least 5 seconds, and any content watched for under 5 seconds does not qualify.
Do crossposted Instagram reels earn on Facebook?
Yes. Meta excludes content crossposted by Pages you don’t manage, but not content you crosspost from your own Instagram.
Sources
- Facebook, Turn pro mode on or off for your Facebook profile, checked October 2026.
- Meta, About Facebook Content Monetization for creators, checked October 2026.
- Meta, Creator Fast Track: a new way to quickly grow your audience and earn money on Facebook, March 2026.
- Meta, Partner Monetization Policies, checked October 2026.