PostEaseThe short answer
There are two ways to schedule a Threads post. Meta announced its own scheduling for Threads on the web in August 2024 as a way to “create Threads posts and schedule them to publish at a later date and time,” with multiple posts a day, several days ahead. Or you can use a scheduler that publishes through the Threads API, Meta’s official interface for apps.
Through the API, Meta limits each Threads profile to 250 published posts in a rolling 24 hours, counting a carousel as one post, and 1,000 replies. Those limits are far above a normal plan, so in practice what matters is the time you pick: Buffer’s study of 2.5 million posts puts the best slots on weekday mornings, with Wednesday and Thursday strongest.
The two ways, side by side
From Meta’s announcement and the Threads API documentation:
| Way | Where | Worth knowing |
|---|---|---|
| Threads’ own scheduling | Threads on the web | Announced in August 2024 alongside web insights and drafts; Meta said it would start as a test, so check whether your account has it |
| A scheduler using the Threads API | The scheduler’s own calendar | 250 published posts per profile per rolling 24 hours, carousels counting as one; 1,000 replies |
Before you schedule: what a Threads post can hold
The limits Meta publishes for posts made through the API:
| What | Limit |
|---|---|
| Text | Up to 500 characters |
| Links | Up to 5 per post |
| Topic tag | 1 per post, up to 50 characters |
| Carousel | 2 to 20 items, photos, videos or a mix |
| Image | JPEG or PNG, up to 8 MB |
| Video | MP4 or MOV, up to 1 GB and 5 minutes |
Pick the time in your audience’s time zone
Buffer’s analysis of 2.5 million Threads posts puts the top slots at Thursday 9 a.m., Wednesday 12 p.m. and Wednesday 9 a.m., in the audience’s local time, and finds posts sent from 6 to 11 p.m. underperform on every day. Because replies count for a lot on Threads, schedule for a time when you can also be there for the first hour: Buffer found accounts earned about 42% more engagement on posts where they replied to comments.
Scheduling Threads in PostEase
PostEase schedules Threads posts from the same composer as every other platform: text-only posts, an image or video, or a carousel of up to 20 items, on one calendar beside your other channels. YouTube, X, LinkedIn (personal profile), Pinterest, Bluesky, and WordPress publishing are live today; Instagram, TikTok, Facebook, and Threads are pending each platform's own API approval.
Questions
Can you schedule posts on Threads?
Yes. Meta announced scheduling for Threads on the web in August 2024, and schedulers can publish to Threads through the Threads API.
How many Threads posts can be published in a day?
Through the Threads API, up to 250 posts per profile in a rolling 24 hours, with a carousel counting as one post.
What is the best time to schedule Threads posts?
Weekday mornings to early afternoon in your audience’s time zone. Buffer’s top slots are Thursday at 9 a.m. and Wednesday at 12 p.m. and 9 a.m.; evenings are weakest.
Sources
- Meta, New Threads features for creators and businesses, August 2024.
- Meta, Threads API overview: rate limiting, checked November 2026.
- Meta, Threads Posts, Threads API documentation, checked October 2026.
- Buffer, The best time to post on Threads in 2026, February 2026.
- Buffer, Replying to your Threads comments can boost engagement by 42%, February 2026.