GlossaryPublished

What is an aspect ratio?

An aspect ratio is a picture’s width against its height, such as 9:16 or 16:9. What each ratio means, and the video shape every platform takes.

The short answer

An aspect ratio is the shape of an image or video: its width against its height, written as two numbers. 16:9 is wide, the shape of a TV or a YouTube video; 9:16 is the same shape turned upright, the full phone screen that Reels, TikTok and Shorts fill; 1:1 is square.

The ratio says nothing about size. 1920 × 1080 and 3840 × 2160 are both 16:9; one has more pixels. What matters on social media is that the shape matches where the post will be seen, because a mismatched shape gets cropped or framed with bars.

The common ratios

Five shapes cover almost every post, each with a size taken from this blog’s platform specs:

Common aspect ratios on social media, with an example size from this blog’s platform specs posts
RatioExample sizeShapeUsed for
9:161080 × 1920Tall, full screenReels, TikTok, Shorts, Stories
4:51080 × 1350PortraitInstagram and Facebook feed posts
1:11080 × 1080SquareFeed posts on most platforms
2:31000 × 1500Tall portraitPinterest Pins
16:91920 × 1080WideYouTube videos and link previews

The shape each platform takes

The video shapes each platform accepts, as this blog’s specs posts give them from each platform’s own documentation:

The video shape each platform accepts, from this blog’s platform specs posts
PlatformVideo shapeIn practice
Instagram Reels1.91:1 to 9:16Make it 9:16
Facebook Reels9:16, 1080 × 1920Make it 9:16
TikTok9:16, verticalMake it 9:16
YouTube16:9, 1920 × 1080 (1080p) up to 7680 × 4320 (8K)16:9 for videos, 9:16 for Shorts
LinkedIn1:2.4 to 2.4:1Vertical, square or wide all work
X1:3 to 3:1Vertical, square or wide all work
Pinterest9:16, 1:2, 2:3, 3:4, 4:5 or 1:19:16 or 2:3
Threads9:16 recommended, up to 1,920 pixels wideMake it 9:16

Cropping, bars and safe zones

When a video’s shape does not match the space it is shown in, the platform either crops it or adds bars. A 16:9 clip in a 9:16 Reel loses most of the frame or sits in a thin strip; a 9:16 clip on YouTube’s player is framed with padding at the sides.

Full-screen formats also lay buttons, captions and the account name over the bottom and right of the picture. Keep faces and on-screen text away from those edges, so nothing important sits under the interface.

One video, several shapes

Posting the same video everywhere usually means more than one shape:

  • Shoot with room around the subject, so a 9:16 and a 16:9 crop both keep it in frame.
  • Make the vertical version first if short video is where most of your views come from.
  • Reframe each copy rather than squeezing it: a shape change should move the frame, not stretch the picture.
  • Check the cover in each shape too, since a 9:16 cover is shown cropped to a square or 4:5 on some profile grids.

Aspect ratios in PostEase

Studio, the video editor in PostEase, makes vertical 9:16 for Reels, TikTok and Shorts, square 1:1, 4:5 and 3:4 for feeds and Pinterest, and 4:3 and 16:9 for YouTube and the web. Reframe keeps the subject in every clip, and a copy in another shape is one click.

Questions

What aspect ratio is 1080 × 1920?

9:16, the vertical full-screen shape used by Reels, TikTok and Shorts.

What is the best aspect ratio for Instagram?

9:16 for Reels, and 4:5 for feed photos, the tallest shape the feed shows without cropping.

Is 16:9 the same as 1920 × 1080?

1920 × 1080 is one 16:9 size. 3840 × 2160 is another; the ratio is the shape, the pixels are the size.

What happens if my video is the wrong shape?

The platform crops it or adds bars around it. Reframe it to the shape the platform shows instead.

Sources

  1. Instagram, Reel size and aspect ratios on Instagram, checked October 2026.
  2. YouTube, Video resolution and aspect ratios, checked October 2026.
  3. TikTok, Content Posting API: media transfer guide, checked October 2026.

One video, every shape.

Edit once in Studio and export a copy in each shape your platforms take, then schedule them all from one calendar.

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